Setting Waterparks Up for Success: Takeaways from the 2024 IAAPA Expo

Representatives from Ramaker’s aquatics team recently attended the International Association of Amusement Parks and Attractions (IAAPA) Expo in Orlando, FL! Spirits were high as they connected with other industry professionals throughout the four-day event. Here are three key takeaways about the waterparks industry from the conversations and presentations at the show this year:

1. Waterpark Market Strength

The amusement and waterpark market is strong! With over 1,100 exhibitors and a record 41,000+ attendees, positive energy flowed through the event. Meetings with past, current, and future clients filled the Ramaker team’s schedule throughout the week. Exciting ideas were shared, and we’re enthusiastic about how we can continue to help our clients!

2. Success is Best Achieved with Teamwork

Success occurs through efficiency in design, construction, and operation. Success is measured with positive revenue, profit, and guest satisfaction. Though the equation is simple, the permutations are endless. A holistic approach to development is needed with a focus on collaborative efforts in lieu of individual elements. Throughout IAAPA, significant crossing of the aisles occurred as new combinations of features and technologies were vetted. Cost-effective, sustainable, and eco-friendly solutions will evolve as a component of this success.

3. Technology Continues to be Top of Mind

Enhanced engagement through the rise of immersive experiences, with virtual reality (VR) and artificial intelligence (AI) technology at the forefront, is blazing the trail for increased guest satisfaction. Themed elements paired with the integration of advanced technologies transform traditional waterpark experiences into multi-faceted opportunities for leisure in unprecedented ways. With this technology comes data collection, allowing parks to optimize their operations and create a more seamless and personalized visit for all.

The waterpark industry is flourishing with collaboration driving innovation, improved sustainability, and immersive experiences. As consumer expectations evolve, waterparks are adapting to meet the needs of a more experience-driven, environmentally-friendly, and tech-savvy audience. With full commitment to this industry, the Ramaker Team continues to work smart to ensure waterparks remain a top choice for family entertainment and leisure.

Ramaker partners with leading water parks and feature suppliers to deliver exceptional experiences that inspire guests to come back year after year. The firm’s continued involvement with record-breaking and cutting-edge water park attractions has positioned Ramaker as a trusted aquatics consultant for water park operators nationwide.

Planning for your water park’s future? Start a conversation with our aquatic design team.