Elevating Hotel Interiors with Color Theory

When it comes to designing a hotel, color is a powerful tool for shaping the guest experience. Every shade, from the walls to the furniture accents, plays a role in creating a mood, reinforcing a brand identity, and influencing how guests feel during their stay. For 2025, leading paint brands like Benjamin Moore and Sherwin-Williams are embracing color palettes that balance warmth, nature, and sophistication—perfectly aligning with the hospitality industry’s focus on comfort and experience-driven design. At Ramaker, our extensive hospitality portfolio reflects our expertise in integrating these evolving trends with thoughtful, brand-driven design solutions that enhance guest satisfaction and elevate hotel interiors.

2025 Color Trends: A Shift Toward Warmth and Nature

Benjamin Moore’s Color of the Year, Cinnamon Slate, is a muted, warm-toned plum that blends class with coziness. Their full 2025 Color Trends Palette incorporates a mix of earthy greens, rich browns, soft neutrals, and a bold deep teal, evoking the beauty of nature and its grounding energy. Sherwin-Williams predicts a similar movement, emphasizing muted, organic tones that reflect serenity and connection to the natural world.

Hotels can embrace these trends to create interiors that feel both luxurious and welcoming, drawing guests into a space and creating an environment that provokes relaxation and inspiration. These colors work well in lobbies, guest rooms, restaurants, and spas, offering a versatile foundation for branding and experience design.

Understanding Color Theory: How Different Hues Shape Guest Experiences

Beyond just following trends, effective hotel interior design requires an understanding of color theory—the psychological and emotional effects different colors have on people. Each color family brings distinct characteristics that can be leveraged strategically in different areas of a hotel.

Reds & Purples: Motivation and Inspiration

• Energizing and uplifting, red and purple tones—like Cinnamon Slate—create a sense of excitement and elegance.
• These shades work well in social areas such as hotel bars, lounges, or accent walls in guest rooms to add warmth and depth.

Yellows & Greens: Clarity and Revitalization

• Green tones, especially the mossy shades trending in 2025, bring a sense of renewal and harmony.
• Yellow and green can be used in wellness spaces, dining areas, or conference rooms to encourage focus and relaxation.

Blues: Calm and Support

• Blue is universally recognized for its soothing qualities, making it ideal for hotel spas, guest rooms, and bathrooms.
• Deeper blues, like the bold teal in this year’s trends, add a refined touch while maintaining a tranquil effect.

Browns: Stability and Grounding

• Earthy brown tones bring warmth and a sense of grounding, helping spaces feel inviting and secure.
• This makes them a great choice for hotel lobbies, seating areas, and even textured wall treatments.

Neutrals: Soothing and Refreshing

• Soft neutral colors remain a staple in hospitality design, providing a clean, fresh backdrop that enhances natural light.
• These shades work well in nearly every area of a hotel, offering a timeless and adaptable design foundation.

Integrating Trends with Brand Identity

While following color trends can modernize a hotel’s aesthetic, it’s essential to balance them with a property’s unique brand identity. Some hotels may opt for a bold, eclectic look with contrasting shades, while others might prefer a minimalist, calming palette rooted in soft neutrals.

Ramaker’s interior designers specialize in crafting spaces that seamlessly integrate color trends with a hotel’s unique brand identity. Our team carefully considers a property’s target audience, atmosphere, and brand personality to create interiors that are not only visually stunning but also align with the guest experience. Whether a hotel aims to exude luxury with deep purples and teals or create a tranquil retreat with soft greens and neutrals, our design experts ensure that every color choice serves a purpose.

To effectively integrate 2025’s color trends:

• Assess the hotel’s personality: A boutique luxury hotel might benefit from rich purples and deep teals, while a beachfront resort may embrace soft neutrals and greens.
• Consider the guest experience: Are guests looking for an energizing space or a tranquil retreat? Use color to enhance the intended atmosphere.
• Mix and layer shades: Combining trending hues with timeless colors ensures a fresh yet enduring design.

Color has a profound impact on hotel interior design, influencing mood, perception, and overall guest satisfaction. With 2025’s trends emphasizing warm, natural, and comforting hues, hotels have an opportunity to create inviting, memorable spaces that align with both current styles and long-term brand vision. At Ramaker, we leverage our extensive experience in hospitality design to craft dynamic, guest-centric interiors that reflect both industry trends and the unique identity of each hotel brand. Whether incorporating the richness of Cinnamon Slate, the serenity of deep teal, or the grounding energy of earthy browns, our thoughtful approach to color selection ensures that every space leaves a lasting impression on guests.